Magic Camp

How might we become the leading provider of camping equipment rental services in Georgia?

Kennesaw State University - School Project
Megan May - UX Designer, MBA Student

Class
Strategic Marketing for MBA students

Project Dates
October 2023 - November 2023

Project Overview ✍️

Our Mission

To provide our customers with a convenient and affordable way to rent high-quality camping gear so that they can enjoy all that the outdoors has to offer.

Customer Expectation

As a beginner camper, figuring out all the gear I need for a trip can be overwhelming and costly. I’m looking for a simple way to enjoy the outdoors, and I’m interested in purchasing a service package that provides all the camping equipment I need, set up and ready to go, so I can focus on enjoying nature without the hassle of buying and setting up gear.

Target Audience

Campers who value convenience and may not own camping gear.
Folks interested in camping in the Metro Atlanta area.
Novice campers who want to explore the outdoors but don’t want to invest in camping gear.

My Role

A group member in our Strategic Marketing class. Responsible for conducting research into MagicCamp’s pricing structure, distribution strategy, and advertising/marketing plan. Created the concepts and prototype for our MagicCamp app.